dear awesome restaurant I eat at or bar I drink at or place I go & spend money,
your life is about to change thanks to foursquare. soon, your opportunity to make A LOT more money will be standing before you. please take advantage.
how? you’ll have access to a range of information and statistics about your biggest fans:
- who visits your restaurant
- how often they visit
- how they share online
- and more!
foursquare is making it REALLY easy for you to meaningfully connect with your customers, drive word of mouth and increase sales.
a few use-cases:
- encourage foot traffic with special events and discounts (e.g. free appetizer for groups of 4 or more; free drink to the mayor; free drink for every friend you refer; check-in on Tues between 8 and 9, get a complimentary appetizer…)
- get feedback and insight on service, menu, etc. via tips people leave (reach out to negative, offer something nice; reach out to positive, say thank you)
- use the web - if your fans tweet and use facebook, join and jump in the conversation (if you aren’t already)… this is another vehicle for sharing news, incentivizing and driving word-of-mouth.
- get to know your fans - most importantly, people like to feel apart of something. get to know names and faces!
(h/t davidnoel, laughingsquid for the NYT article)
