I just installed an Urtak on my blog which allows me to get to know you better!

Urtak, an NY-based start-up founded by my roommate Marc and friend Aaron, presents an innovative and addictive way to discover what people really think and care about.

They do this in two ways:

• Yes. No. Don’t Care. - answer the questions, see real-time results. (ps - scroll over the pie chart to see more specific numbers.)
• Ask a question you want answered - unlike traditional polling methods that assume the surveyor knows what questions to ask, Urtak allows the community to ask questions of their own. (I LOVE THIS FEATURE!)

Potential use-cases:

• Help publishers and advertisers better understand who visits their site; thus making better-informed decisions faster
• Provide content creators with better insight into their audience so they know what to write about
• Also for content creators, I think Urtak could potentially replace comments. Urtaks can be placed on individual posts which gives you feedback on that specific topic AND everyone can analyze the results (I can see this being massively successful on Mashable)
• Get real-time qualitative feedback on product development and any important company announcements

I think there’s A LOT of potential here and I’m excited to see where the boys take it.