hey amber rae

i'm a creative do-er who follows my heart and lives to make people feel inspired & happy. meet me.

permalink And then I found out about Indaba Music. this is awesome.
Jesse founded it. He is very awesome. He takes good photos too.
If you like mixing music and working with others, JOIN!
They’re changing the way music is made.

And then I found out about Indaba Music. this is awesome.

Jesse founded it. He is very awesome. He takes good photos too.

If you like mixing music and working with others, JOIN!

They’re changing the way music is made.

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permalink Brilliant. While I don’t know the details of why Michael is doing this, six reasons why I love this immediately come to mind:


Street Cred: Msg’s blog is mostly a mash-up of links, news, ideas and random web findings. We have yet to see his full-length writing but we know that he’s been busting out 967 words while feeling affectionate and concerned about relationships. We also know he’s crazy smart and likely capable of producing very high-quality content. 

Novelty: Michael is the first I’ve seen to do this. $4/mo is a nominal fee when there’s little to no competition or choice. Even if the writing isn’t good (which I’m sure it’ll be awesome), the mere fact that he’s the first to do it will spark interest. 

Free No More: I think we give too much away for free. Ideas and quality content take time and effort and $ helps keep it going. Major props to letter.ly and Michael for driving this.

Confidence: If you don’t like it, you can take his money. (That’s a damn  good guarantee. And using Venmo, he still has a level of control because you can only take his money if he “trusts” you.)

Tech Partners: On the topic of Venmo (a super cool start-up changing the way we pay for and receive money), Michael’s experiment will likely drive usage and sign-ups. Same goes to Letter.ly. Triple win. 

No ads?: Who needs ads when the product is actually paid for?

Sign up for the Michael Galpert Newsletter.

Brilliant. While I don’t know the details of why Michael is doing this, six reasons why I love this immediately come to mind:

  1. Street Cred: Msg’s blog is mostly a mash-up of links, news, ideas and random web findings. We have yet to see his full-length writing but we know that he’s been busting out 967 words while feeling affectionate and concerned about relationships. We also know he’s crazy smart and likely capable of producing very high-quality content.
  2. Novelty: Michael is the first I’ve seen to do this. $4/mo is a nominal fee when there’s little to no competition or choice. Even if the writing isn’t good (which I’m sure it’ll be awesome), the mere fact that he’s the first to do it will spark interest. 
  3. Free No More: I think we give too much away for free. Ideas and quality content take time and effort and $ helps keep it going. Major props to letter.ly and Michael for driving this.
  4. Confidence: If you don’t like it, you can take his money. (That’s a damn good guarantee. And using Venmo, he still has a level of control because you can only take his money if he “trusts” you.)
  5. Tech Partners: On the topic of Venmo (a super cool start-up changing the way we pay for and receive money), Michael’s experiment will likely drive usage and sign-ups. Same goes to Letter.ly. Triple win.
  6. No ads?: Who needs ads when the product is actually paid for?

Sign up for the Michael Galpert Newsletter.

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permalink

Have you heard of Urban Signals yet? It’s a movement! I’ve been working with them for the past few months and soon, everywhere, we’ll be bringing love back to the streets.

Ever see a cutie in a coffee shop but you don’t say hi? (Yes! I’ve been there.)

Ever walk past someone who catches your eye on the street, you exchange glances and a smile but no… you don’t say anything!? (This happens to me all the time!)

Problem no more! Enter: Urban Signals.

It’s a location based mobile app that shows you who’s around you, if they’re available, interested and ready to meet up…right there on the spot.

No more missed connections! That’s what Urban Signals is all about.

(ps - coming mid-June: version 2 of our iPhone app with Twitter/Foursquare/Facebook integration as well as BB and Android apps. weee!)

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permalink topherchris:

Fixed.

solid campaign.

topherchris:

Fixed.

solid campaign.

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I love Square. These commercials are brilliant.

jared:

The Square commercial is awesomely geeky. Reminds me of The Hangover. 

(via: david-noel)

Love it.

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What you taught me about @Foursquare, @Tumblr, love at first sight and Mark Zuckerberg in 5 days

Five days ago, I put an Urtak on my blog to learn more about you and what you care about. More than 1000 responses later, I spent some time today analyzing the results.

Those who read my blog…

Those who use Foursquare…

Those who have a Tumblr…

Whew! That’s a lot of information. It’s definitely fun to play around with analyzing the results but I’d love to see Urtak graphically package this information in a compelling way. Tumblr does a great job of this.

One thing, however, that really differentiates Urtak in my mind is that transparency is one of their guiding principles. If you participate and answer questions, they think you deserve to see and analyze the results too.

Participate in the Urtak, check out the results… what interesting insight were you able to contrive?

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let’s get to know each other with Urtak!

I just installed an Urtak on my blog which allows me to get to know you better!

Urtak, an NY-based start-up founded by my roommate Marc and friend Aaron, presents an innovative and addictive way to discover what people really think and care about.

They do this in two ways:

  • Yes. No. Don’t Care. - answer the questions, see real-time results. (ps - scroll over the pie chart to see more specific numbers.)
  • Ask a question you want answered - unlike traditional polling methods that assume the surveyor knows what questions to ask, Urtak allows the community to ask questions of their own. (I LOVE THIS FEATURE!)

Potential use-cases:

  • Help publishers and advertisers better understand who visits their site; thus making better-informed decisions faster
  • Provide content creators with better insight into their audience so they know what to write about
  • Also for content creators, I think Urtak could potentially replace comments. Urtaks can be placed on individual posts which gives you feedback on that specific topic AND everyone can analyze the results (I can see this being massively successful on Mashable)
  • Get real-time qualitative feedback on product development and any important company announcements

I think there’s A LOT of potential here and I’m excited to see where the boys take it.

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Most companies equate success with growth; like waistlines in ancient times, size becomes an indication of prosperity. But Sagmeister believes that remaining small has been the key to retaining his integrity as a designer and making ideas happen. He explains, “The conventional wisdom in our business is that you have to grow and keep moving to survive. We never grew, always stayed tiny, and it serves us very well over the years, allowing us to pick and choose projects, and keeping our financial independence from our clients. We actually have a rather good track record, because we do select projects carefully. Most of our ideas don’t eat dust but glimpse the light of day because we find it much more helpful to spend some serious time and effort before we start working on a project, rather than suffer through it afterwards.

Stefan Sagmeister: Life So Far :: Articles :: The 99 Percent

This reminds me of a recent conversation I had with a friend about internet start-ups and growth strategies. Most start-up tech companies correlate growth and how quickly they scale with success.

“LET’S GET AS MANY MILLION USERS AS POSSIBLE!!!” (insert sarcastic tone)

There’s a large emphasis on usage and the number of users. When did Facebook start sucking? When the entire world started using it. When did Twitter start sucking? When there was too much noise, too many people.

This is nothing new… as illustrated below in the technology adoption lifecycle graph

But what happens when we start focusing on less? What happens when the emphasis is on creating a quality experience for a niche audience? What happens when we take our time appealing to and getting to know a certain group of people? Might this allow us to create more unique and relevant advertising/brand experiences that add value to the audience rather than interrupt the experience? Might this help the idea spread? Might this help us make more money while also keeping our niche audience happy?

Who does this really well? Photojojo. Why? Because they focus on doing one thing and doing it really well. They find the best photo shiz anywhere. Plain. Simple. Amazing.

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permalink kevin:

jayrobinson:

MacAddict Magazine, 1996: Windows User vs. Mac Addict.  The original Mac vs. PC.
The line between those who like Apple and those who don’t is increasingly fuzzy. Today the only real differentiation is that the PC user is grumpy.

I had this issue of MacAddict… it may have even been the very first issue. I was definitely on board with carrying the Zip disks in my backpack…

hahahaha. this is fantastic. someone needs to use Aviary to mock-up a 2010 version.

kevin:

jayrobinson:

MacAddict Magazine, 1996: Windows User vs. Mac Addict. The original Mac vs. PC.

The line between those who like Apple and those who don’t is increasingly fuzzy. Today the only real differentiation is that the PC user is grumpy.

I had this issue of MacAddict… it may have even been the very first issue. I was definitely on board with carrying the Zip disks in my backpack…

hahahaha. this is fantastic. someone needs to use Aviary to mock-up a 2010 version.

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permalink
Money is nice, but I actually needed expertise more than anything else,” he said.

“Betaworks had a track record in this field back when no one had a track record in this field.”

In the two years since then, Betaworks has become prominent in New York technology circles for helping entrepreneurs fine-tune and expand their companies. The company has guided some entrepreneurs to lucrative sales and helped others raise cash from notable New York and Silicon Valley investment firms.
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Dear Pandora and music platforms trying to make cash money… your model sucks.

Dear Pandora,

After many many months away from you, I’ve decided to try you once again in hopes of discovering more new music I like. While I think your platform is very powerful and has much potential, my 1GB library of music on shuffle always superseded your ability to “predict” the right song for me at the right time.

Four songs in, I’m quite impressed with what you’ve recommended so far. That said, I’m quickly reminded of another reason why I was turned off by your platform: your irrelevant and interruptive advertising model. As much as I support your monetization efforts and desire to drive usage, advertising that interrupts my music experience not only pisses me off but makes me not want to use your product.

I’m also not sure who to blame - you, the music platform, for selecting irrelevant advertisers who pay you well OR the advertisers / brands who should be an expert in knowing what their customers care about and how they use the internet.

Based on my past music stations, do you think I care about Clorox when I’m entering in “the xx” radio station?

Fuck no. And family music guide? #1 - I’m single so I’m far from thinking about family and laundry. #2 - I live in New York and therefore do not do my own laundry. I drop it off and have it done for me for $13. #failClorox - this is a waste of your advertising dollars.

The next ad takes a less family-centric approach with birth control. So maybe they are actually accidentally onto something with the birth control / sex angle (the xx is essentially sex in music, in my opinion) but still - way off and poor timing.

Third, when you (Pandora) tell me why you’re working with advertisers (aka “Why Ads?”), you fail and discredit the very brands paying you $$. You also shouldn’t have to tell me why the advertising fits within your platform. It should be a seamless and relevant part of the experience that encourages usage of your product and simultaneously helps a brand reach their business objectives.

That said, a few ways Pandora might improve their platform and advertising model:

  • Improve artist/station prediction model to be based on mood/listening style: tap into how the user feels in the moment and the scenario in which they’re listening to music (writing, working out, cleaning, party, sexy time, etc.) - ASK and predict accordingly.
  • Location-based advertising: Say I live in New York and Whitley comes on through the XX station… Say tickets for a Whitley show are going on sale in a week - BINGO! Perfect advertising opportunity.
  • Location+artist-based advertising: Similar to above, artists could be recommended based on when they will be in town in your city. Since I live in New York, the new artists I’m exposed to could purely be from a pool of artists coming to NYC in the next 3 months. This not only provides a compelling and relevant advertising opportunity but it also creates an immediate call-to-action for me (if i like the music) and a way for me to sustain my interest in the band.

Lots more where this came from…

Much love,

Amber

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permalink and then my mom started pimping @foursquare… LOVE.
#amazing
(my next lesson for mom: get her tumblr up and kickin.)

and then my mom started pimping @foursquare… LOVE.

#amazing

(my next lesson for mom: get her tumblr up and kickin.)

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permalink congrats foursquare team!!! i heart you.
marsbot:

Foursquare, 1 year later

congrats foursquare team!!! i heart you.

marsbot:

Foursquare, 1 year later

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permalink dear awesome restaurant I eat at or bar I drink at or place I go & spend money,
your life is about to change thanks to foursquare. soon, your opportunity to make A LOT more money will be standing before you. please take advantage.
how? you’ll have access to a range of information and statistics about your biggest fans:

who visits your restaurant 
how often they visit
how they share online
and more!

foursquare is making it REALLY easy for you to meaningfully connect with your customers, drive word of mouth and increase sales.
a few use-cases:

encourage foot traffic with special events and discounts (e.g. free appetizer for groups of 4 or more; free drink to the mayor; free drink for every friend you refer; check-in on Tues between 8 and 9, get a complimentary appetizer…)
get feedback and insight on service, menu, etc. via tips people leave (reach out to negative, offer something nice; reach out to positive, say thank you)
use the web - if your fans tweet and use facebook, join and jump in the conversation (if you aren’t already)… this is another vehicle for sharing news, incentivizing and driving word-of-mouth.
get to know your fans - most importantly, people like to feel apart of something. get to know names and faces!

(h/t davidnoel, laughingsquid for the NYT article)

dear awesome restaurant I eat at or bar I drink at or place I go & spend money,

your life is about to change thanks to foursquare. soon, your opportunity to make A LOT more money will be standing before you. please take advantage.

how? you’ll have access to a range of information and statistics about your biggest fans:

  • who visits your restaurant
  • how often they visit
  • how they share online
  • and more!

foursquare is making it REALLY easy for you to meaningfully connect with your customers, drive word of mouth and increase sales.

a few use-cases:

  • encourage foot traffic with special events and discounts (e.g. free appetizer for groups of 4 or more; free drink to the mayor; free drink for every friend you refer; check-in on Tues between 8 and 9, get a complimentary appetizer…)
  • get feedback and insight on service, menu, etc. via tips people leave (reach out to negative, offer something nice; reach out to positive, say thank you)
  • use the web - if your fans tweet and use facebook, join and jump in the conversation (if you aren’t already)… this is another vehicle for sharing news, incentivizing and driving word-of-mouth.
  • get to know your fans - most importantly, people like to feel apart of something. get to know names and faces!

(h/t davidnoel, laughingsquid for the NYT article)

Comments